We live in a rapidly changing world. Constant breakthroughs in new technologies are occurring at a fantastical pace. This has led to many wonderful improvements in our society but has also come with unexpected conundrums. Advances in data collection methods have completely transformed our commercial sectors, by allowing the consumer to be studied and observed in real-time. As the consumer interacts with the product or service, data is collected. It is then sent to manufactures and marketing firms for research analysis. Data collection has also impacted our society on various social media platforms and created serious ethical dilemmas. Mass data collection can be a positive contributing factor to the improvement of many emerging technologies but must be applied ethically. Another factor to consider, is how the data is being stored and who can access it. Over time (and many data breaches later), it was decided a standardized set of rules for data collection and storage was needed. What evolved was the General Data Protection Regulation.
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